School of Broadcasting & Communication
(Mumbai, Maharashtra, India)

Objective :

• To provide the students an insight into the broadcast media and its relevance to rural and urban development.
  
• To train students in the basic skills required for broadcast media
  
• To expose students in the basic concepts, characteristics of Indian society to enable them to plan suitable programs on current political, economic, environmental and rural problems.
  
• To make the student aware of responsibilities and ethics of broadcast media.
  
• To develop the communication skills of students for broadcasting purpose
  
• To prepare them as competent professionals to meet the challenges posed by rapidly changing environment.
  
• To make the student aware of the art and technology used in the broadcasting,

Course Content :

Semester 1

M-1.  Introduction to Communication Media
M-2.  Origin and growth of Indian Media
M-3.  Introduction to Socio - Economic Policy
M-4.  Media language: Structure Style and Translation
M-5.  Basic Computer Application
M-6.  Practical and Comprehensive Viva Voce

Semester 2

M-7.  Global Broadcasting
M-8.  Radio Journalism
M-9.  Television Journalism
M-10. Multimedia Application in Broadcast Media
M-11. Television News Production
M-12. Practical and Viva Voce

Semester 3

M-13. Communication Research
M-14. Radio-current affairs programme production
M-15. Television-current affairs programme production
M-16. Electronic Media Management
M-17. Radio News Production
M-18. Practical and Viva Voce

Semester 4

• To provide broad based education, in-depth knowledge and understanding of the mass media.
  
• To provide students combination of general and specific knowledge of communication.
  
• To equip students with a range of skills at a high-level of intellectual and professional competence.
  
• Verbal Skills
  
• Written Skills
  
• Analytical Skills.

In a fast changing world, the meaning and scope of Communication and Public Relations has acquired broader dimensions. The emergence of post modern and knowledge societies has thrown new challenges to the communicator. This course has been deigned in view of these challenges and for preparing student to meet them.

The program based on a Semester system comprises of classes in 18 core and functional areas thus providing the students with conceptual knowledge about the industry. This is substantiated by a two months intensive field-training programme (summer training) interspaced between the two years, which helps in giving them an exposure to practical problem solving skills. The students also involve themselves in analyzing various media. In order to get an update on the new and emerging trends in the Industry and the processes responsible for the same, guest lectures/workshops by eminent personalities from the Advertising corporate worlds are organized on a regular basis.

The course has been designed with the aim of imparting knowledge and intensive practical training. The primary focus is on the cultivation of writing abilities suited to a variety of subjects and needs. Students would be educated in the various aspects of print and electronic media, besides being exposed to the state of the art production technology, computers, satellite communication and the like. Students would also be kept updated with the global media and journalistic trends.

• Provides quality education with technical know-how related to the field of Journalism
  
• Stress is given on the development of creative skills and power of expression in order to attain the competitive edge.
  
• The course is a judicious blend of theory and practical skills.
  
• Continuous interaction between students and media organization, agencies and media personalities makes the students effective & efficient media professionals.
  
• Qualified and experienced subject experts make learning an interesting experience with the use of audio-visual aids.

The program is spread over six semesters. There will be four parts of the course:

1. Fundamental - Basic understanding of Indian Society, State, National and international affairs.
   
2. Theoretical and practical knowledge of subjects related to journalism.
   
3. Functional knowledge of computer vis-à-vis Journalism.
   
4. Language proficiency.

The world is moving into a new era driven by the fast changing information and communication technologies. Invariably, media education has responded to the changing needs of the society by upgrading its content. The objective of this course is to:

• Provide broad based education, in-depth knowledge and understanding of the mass media.
  
• Provide students a combination of strategic and tactical knowledge of communication.
  
• Empower students with a range of skills and a high-level intellectual and professional competence; focusing:
  (a) Verbal Skills
  (b) Written Skills
  (c) Analytical Skills